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Purchasing premium elements

Canva’s image library consists of more than a million of free and premium photographs, icons and illustrations. They are contributed by some of the world’s best photographers, graphic designers and illustrators.

Any element that was contributed by an artist is protected by a watermark – a criss-cross pattern superimposed on top of images. To remove the watermark, you first need to purchase and download your design.

Whether you are on a Canva Standard or Canva For Work account, premium elements in the Canva library cost $USD 1 under the terms of our One Time Use License, $USD 10 under the terms of our Multi Use License or $USD 100 under the terms of our Extended License.

How to purchase premium elements

Once you have finished creating your masterpiece, it is time to download and purchase your design.

To do so:

  1. Click the Download button inside the Canva editor. You will be prompted to purchase your premium elements.
  2. Select between One Time UseMulti Use or Extended license for each of your premium elements.
  3. Enter your credit card information.
  4. Purchase and Download your design.

That’s it! Now the downloaded version of your design will be free from watermarks.


tip: You can also download your design as a watermarked draft, check out this article to find out how: Downloading a watermarked draft.

To find out more about what the different licenses entitle you to, check out our One Time UseMulti Use license and Extended license articles.

Layouts with premium elements

Premium layouts are those templated designs which contain premium elements. Before using premium layouts, you may want to view the total amount of premium elements per layout.

To do so, simply click on the ‘i’ icon on the layouts panel to reveal all of the premium elements contained in the layout.


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